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At ONLU, we are best known for our work in the Swiss banking and insurance environment – complex BPMN processes, scalable cloud architectures and agent-based AI. What many people don’t know: We also bring the same technological standards to a completely different market, namely the Swiss real estate industry.
Our goal there is simple: to provide brokers with a state-of-the-art digital basis without every office having to reinvent the wheel or manage a six-figure IT project. Our offering is based on two strong pillars:
Pillar 1: The white label platform – one basis, countless brand worlds
The core of our offering is a sophisticated real estate platform. We have developed a technical basis that has been stabilized and performance-optimized over the years. Instead of six to nine months project duration and a high initial investment, a production-ready, tailor-made website is ready in just a few weeks.
What the platform brings out-of-the-box:
- Broker essentials: property management, intelligent search filters and efficient lead capture.
- Technical foundation: Optimized image handling, mobile-first design and a strong SEO framework.
- Security: GDPR and nDSG-compliant forms and data storage.
On this foundation we set the individual branding of the real estate agency: own domain, color scheme, typography and imagery.
Practical example 1: Focus and clarity A first example is transparentimmo.com. The website focuses on maximum clarity: a calm, focused presentation of properties and a search function that leads interested parties directly to the right property. No overloaded sliders, no performance problems – just what really counts.
Practical example 2: Flexibility in design gansimmo.ch shows just how versatile the system is. The same technical platform, but a completely unique visual world and in two versions:
The green variant: relies on trust and consistency. Perfect for long-term residential properties and family homes where a serious visual language is required.
The red version: more active and present, with a lot of visual energy. The special feature: Such theme variants can be cleanly maintained via our configuration layer. Brand customizations are therefore no longer expensive code forks or special projects, but part of daily operations.
Pillar 2: PanoCota 360° tours without cost hurdles
A modern website is only half the battle. The decisive factor is what prospective customers experience there. In Switzerland, virtual 360° tours are often still an expensive premium segment that requires external service providers and special hardware.
This is where we come in with PanoCota, our second component in the real estate stack:
- Free & integrated: Create 360° tours directly and integrate them seamlessly into your listings.
- No hurdles: No expensive special equipment, no external agencies and no complicated software.
- For every property: Virtual viewings are moving from a premium feature to a standard tool for every apartment and commercial space.
The effect: prospective buyers can get a feel for rooms and lighting conditions from their sofa at any time, even at 11 pm. For estate agents, this means fewer empty viewings, more qualified inquiries and a clear advantage over competitors who rely exclusively on traditional photos.
Why this makes the difference in the Swiss market
The Swiss real estate market is highly professional, but often digitally fragmented. Many estate agents still work with outdated, slow websites. At the same time, customers’ digital expectations are rising rapidly. Anyone marketing real estate today is competing with the user experience that users are accustomed to from leading tech platforms.
With our white label approach and PanoCota, we are closing this gap. It’s the same approach we take in banking at ONLU: We deliver specialized, product-ready solutions for a clearly defined market so that our customers can focus on their core business instead of becoming software vendors themselves.
Are you interested?
Regardless of whether you are planning a completely new white label presence, want to migrate an existing broker site or simply want to use PanoCota for your virtual tours: We look forward to hearing from you. A brief conversation is often enough to find out how our setup can help your office.
