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Build vs. Buy: What a Digital Estate Planning Solution Really Costs

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In Switzerland, approximately 95 billion francs are inherited each year—and the trend is on the rise. For banks, inheritance is therefore one of the most strategically sensitive moments: assets are being redistributed and are at risk of leaving the bank. No wonder many institutions are turning to the obvious solution and considering developing their own digital estate planning solution. But the crucial question is rarely “Do we want to offer something like this?” but rather “Build it ourselves or buy it?”—and the true costs of in-house development don’t become apparent at launch, but in the years that follow.

Why this issue belongs on the agenda

Every other franc of wealth in Switzerland is inherited. The median estate is around 170,000 francs—and a great many of these are standard cases. At the same time, at numerous banks, more than 25 percent of the clientele is over 70 years old. Upon death, these assets must be redistributed, and without establishing early contact with the next generation of heirs, they will flow to other financial institutions.

A digital estate planning solution lowers the barrier to entry for this often-overlooked topic and gets the bank involved in the conversation early on. So the question isn’t whether, but how to get there.

What "Build" Really Costs

The appeal of in-house development is understandable: full control, proprietary branding, and deep integration. But the development costs leading up to launch are just the tip of the iceberg. Four cost drivers are regularly underestimated:

1. Structure: Law Meets Technology

Property and inheritance law are complex, and a reliable solution must accurately reflect the statutory order of succession, reserved shares, and the discretionary portion for all 26 cantons. The 2023 revision of inheritance law—which will allow testators to freely dispose of a larger portion of their estate—demonstrates just how quickly the legal landscape is changing. You therefore need both legal and technical expertise over a long period of time.

2. Care: The Underestimated, Ever-Present Issue

The law is constantly evolving. Every change in the law, every adjustment to cantonal portals, and every update to Fedlex, ch.ch, or the FTA must be incorporated; otherwise, the tool becomes outdated and poses a reputational risk. The 2023 revision was not a one-time event, but a preview: Those who build their own systems tie up capacity indefinitely just to maintain the technical content.

3. Business Case: The numbers rarely add up

A “narrow” perspective rarely pays off. The example of Zürcher Kantonalbank illustrates this point clearly: Even if 1,000 estate planning mandates were sold per year, the direct revenue would amount to around 200,000 Swiss francs—too little to cover a digitalization project of this magnitude. The benefit lies not in direct product revenue, but in strategic advantages: earlier engagement with the next generation of heirs, reduced asset outflow, and a lighter workload for specialists. This is precisely why an expensive in-house project with expectations of a direct ROI is the wrong approach.

4. Time to Market and Opportunity Costs

While an in-house solution takes twelve to twenty-four months to develop, the next generation of clients has long since made their decisions—whether with you or elsewhere. At the same time, routine cases tie up expensive specialists who are then unavailable for complex and lucrative engagements. Every month without a solution is a month of missed early-stage opportunities.
The true cost of in-house development isn’t the development itself—it’s the legal maintenance that spans years. The question isn’t who builds the tool, but who bears this burden in the long run.

What "Buy" Offers

ONLU Erben turns the logic on its head: Instead of a multi-million project, you implement a proven, source-based solution that strictly adheres to regulatory boundaries—providing initial guidance rather than binding legal or tax advice.

Build vs. Buy: A Direct Comparison

DimensionIn-house developmentONLU Heirs
Time to Market12–24+ monthsReady for immediate use
Cost StructureHigh investment, difficult to planPredictable, without a multi-million project
Legal SupportYour Team, Long-TermWe’ll take care of it for you
26 cantons & federal sourcesYou monitor everything yourselfKept up to date
2023 Revision & Future ChangesThey incorporate every changeIncluded
Regulatory LimitDefine and secure it yourselfBuilt in from the start
SpecialistsCommitted to development and standard casesAvailable for complex cases

When In-House Development Can Still Be Worth It

To be fair: There are situations in which a custom-built solution makes sense. For example, if you have very specific requirements that no standard solution can meet; if deep integration with proprietary core systems is strategically crucial; or if you are able and willing to maintain your own legal and technical capacity for ongoing support. For most institutions, however—especially those where estate planning is just one issue among many—the burden of maintenance outweighs the benefits of control.

Conclusion

The decision between “Build” and “Buy” isn’t based on the launch date, but on who will be responsible for legal maintenance over the years. In-house development ties up budget, legal resources, and maintenance for years, whereas a turnkey solution is ready for immediate use and easy to plan for. For most banks, insurance companies, and financial service providers, “Buy” is therefore not a compromise, but rather the faster and more predictable way to establish an early presence in estate planning and keep assets in-house.

View the complete cost comparison.

On the reference page, we provide a detailed comparison of “Build vs. Buy,” including features, integration, and pilot options.

This information is intended as a general guide and is not a substitute for individual legal, tax, or notarial advice.
Sources: HSLU IFZ Retail Banking Blog (Dietrich, “Inheritance Planning at Zürcher Kantonalbank”), Brülhart 2019, Morger/Stutz 2017.

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