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Marketing quality enhancement

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Targeted sales and an overview of the POS

We can provide any marketing department with real-time data and reports on their marketing campaigns at their points of sale.

With our solution and the Etterli team, we offer every marketing department the opportunity to receive digital feedback on their ongoing offline point-of-sale marketing campaigns in order to increase sales and improve quality.

Number of POS Checks in 2022​
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Number of analysis points
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Number of Employees
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Targeted sales through active customer engagement and guaranteed impulse purchases?
You may also be interested in:

  • a prominent placement at eye level
  • the best visibility and location
  • a designated space in a prime location
  • the production of product labels.
  • the best location in the store, placement along the customer flow
  • Have prominently featured your brand
  • high product availability

Despite clear guidelines, things unfortunately go wrong in practice…

Does this sound familiar?

  • Sales Stands Placed in the Wrong Spots
  • Counterfeit goods at the market stalls
  • No products restocked—or worse, competing products
  • Promotional material is not appropriate
  • Insufficient training of sales staff in product knowledge and customer interaction
  • Insufficient inventory levels of certain in-demand products
  • Old doctoral degrees are still valid
  • The price tag is still missing
  • Failure to adapt to the season or current trends
  • Inadequate signage/visibility
  • Products are not offered or restocked
  • … You get what we’re saying, right? Feel free to share your experiences with us in the comments 😉 or book an appointment!

That’s how you sell goods!

  • Products Restocked with Product Printing
  • Price tag/promotional sign correctly attached
  • Improving the Customer Experience Through Sales Staff Training
  • Promotions are tailored to current trends and the season
  • Sales staff actively sell and receive feedback
  • Optimized product placement with analytics capabilities
  • Impulse purchases are made possible
  • Consistent branding across all POS locations
  • Correct placement according to the plan
  • Prime location at the register
  • Integration of technology-based solutions for efficient data collection and analysis
  • Implementation of benchmarking methods for performance monitoring in comparison with the competition
  • Developing customized strategies to increase cross-selling and up-selling opportunities

Would you like to get a glimpse of your retail location?

We deliver:

  • Full coverage of Switzerland with trained staff in all cantons
  • Improving the customer experience through targeted training for sales staff
  • Digital Reporting for Efficient Data Collection and Analysis
  • Real-time access to our portal with the results
  • Quarterly figures and insights regarding the implementation of your marketing campaigns
  • Evaluating the Quality of Your POS Systems
  • Hands-On Training for Your Sales Staff
  • Measures to Ensure Compliance with Quality Standards and Guidelines at the Point of Sale
  • Developing customized strategies to increase cross-selling and up-selling opportunities
  • Implementation of optimization measures based on detailed analyses and industry-specific best practices
Together, we are stronger

Would you like to find out if we can help you and learn more about our experience? If so, please select a time that works for you here!

Problem definition

Goal: To improve quality and increase sales

Technologies & Tools
  • Kubernetes

  • Angular

  • Node.js

  • REST

  • MongoDB

  • GitLab, GIT

Activities
  • Requirements Engineering
  • Business Analysis
  • Software Architecture
  • Software Development

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