{"id":7343,"date":"2026-04-28T12:54:43","date_gmt":"2026-04-28T10:54:43","guid":{"rendered":"https:\/\/onlu.ch\/projects\/thinking-real-estate-digitally-our-white-label-solutions\/"},"modified":"2026-04-28T13:30:09","modified_gmt":"2026-04-28T11:30:09","slug":"thinking-real-estate-digitally-our-white-label-solutions","status":"publish","type":"portfolio","link":"https:\/\/onlu.ch\/en\/projects\/thinking-real-estate-digitally-our-white-label-solutions\/","title":{"rendered":"Thinking real estate digitally – our white label solutions"},"content":{"rendered":"\n

At ONLU, we are primarily known for our work in the Swiss banking and insurance environment – BPMN processes, cloud architectures, agent-based AI. What many people don’t know: We also bring the same engineering approach to a completely different market, namely the Swiss real estate industry. Our goal there is simple: to give estate agents a modern digital basis without every office having to reinvent the wheel – or manage a six-figure project. <\/p>\n\n

One platform, many brands – the white label principle<\/h4>\n\n

The core of our offering is a sophisticated real estate platform that we offer as a white label solution<\/strong>. In concrete terms, this means a technical basis that we have stabilized, performance-optimized and expanded over the years to include the most important broker functions – property management, search filters, lead capture, image handling, mobile optimization, SEO framework, GDPR-compliant forms. We add the individual branding of the respective estate agency: own domain, own color scheme, own typography, own imagery. <\/p>\n\n

The advantage for our customers is obvious: instead of six to nine months of project time and a high five-figure initial investment, a production-ready website is ready in just a few weeks – including all the functions that should be standard today but are still missing on many broker websites in Switzerland.<\/p>\n\n

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A first example is transparentimmo.com.<\/a> The website focuses on clarity: a calm, focused presentation of properties and a search function that leads interested parties directly to the right property. This is exactly what a real estate site needs to achieve – without unnecessary effects, without overloaded sliders, without the typical performance problems that are familiar from many industry sites. <\/p>\n\n

The same foundation, completely different brand worlds<\/h4>\n\n

The white label principle becomes exciting when you see how different the same technical substructure can look<\/strong> if the branding is implemented consistently. The best example: gansimmo.ch<\/a>. The same platform basis as transparentimmo, but communicates visually in a completely different world – and in two clearly distinguishable theme variants, each of which can address different target groups or property categories. <\/p>\n\n

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The green variant focuses on trust, consistency and a more classic, solid tone. This fits well with long-term residential properties, family homes and property sales where buyers expect a calm, serious visual language. <\/p>\n\n

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The red version, on the other hand, sets a completely different tone: more active, more present, with more visual energy. Such theme variants can be maintained cleanly on our platform without having to initiate a new project each time – a configuration layer, not a code fork. It is precisely this flexibility that is the real added value of a sophisticated white label system: brand customizations are no longer special projects, but part of daily operations. <\/p>\n\n

PanoCota – 360\u00b0 tours without the cost barrier<\/h4>\n\n

A modern estate agent website is one half of the story. The other is what prospective buyers find there when they click on a property. High-quality photos are standard today – but virtual 360\u00b0 tours<\/strong> are still the premium segment in Switzerland, often with external service providers, special camera hardware and costs in the three- to four-digit range per property. <\/p>\n\n

This is exactly where PanoCota<\/strong>, our second component in the real estate stack, comes in. PanoCota makes it possible to create virtual 360\u00b0 tours free of charge<\/strong> and embed them directly in the listings without expensive special equipment, without external service providers, without complicated software. This lowers the threshold to such an extent that virtual tours go from being a premium feature to a standard tool – not just for high-end properties, but for every apartment, every house, every commercial space. <\/p>\n\n