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Marketing quality improvement with Etterli

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Targeted sales and a continuous overview of the POS

Every marketing department can receive real-time data and reports from us about your marketing campaigns at your point of sales

With our solution and Etterli’s team, we offer every marketing department the opportunity to receive digital feedback on their current offline point of sale marketing campaigns in order to increase sales and improve quality.

Number of POS checks in 2022
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Number of analysis points
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Number of employees
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Targeted selling with an active customer approach and guaranteed impulse purchases?
You wish too:

  • eye-catching placement at eye level
  • the best visibility and location
  • a defined space in a prime location
  • the generation of goods pressure.
  • the best location in the point of sale, placement in the customer flow
  • have placed your brand prominently
  • high availability of goods

Despite precise specifications, things are unfortunately going wrong in practice…

Do you know that?

  • Sales stands incorrectly positioned
  • Fake goods in the stalls
  • No products replenished or even worse – competitor products
  • Promotional material not appropriate
  • Insufficient training of sales staff regarding product knowledge and customer interaction
  • Insufficient stocks of certain products in demand
  • Old promotions are still appropriate
  • Price tag still missing
  • Lack of adaptation to the season or trend
  • Insufficient signage/visibility
  • Products are not offered/restocked
  • … You understand us, don’t you? Feel free to share your experiences with us in the comments 😉 or book an appointment!

That’s how you sell goods!

  • Products filled with product pressure
  • Price tag/promo tag correctly attached
  • Improving the customer experience through sales staff training
  • Promotions are adapted to the trends and season
  • Sales staff actively sell and receive feedback
  • Optimized product placement with evaluation option
  • Impulse purchases are made possible
  • Standardized appearance of all POS
  • Correct placement according to plan
  • Best location at the checkout
  • Integration of technology-supported solutions for efficient data collection and evaluation
  • Implementation of benchmarking methods to monitor performance in comparison with the competition
  • Development of individual strategies to increase cross-selling and up-selling opportunities

Would you like an insight into your point of sale?

We deliver:

  • Switzerland completely covered with trained employees in all cantons
  • Improvement of the customer experience through targeted training of sales staff
  • Digital report for efficient data collection and evaluation
  • Real-time access to our portal with the results
  • Quarterly figures and insights regarding the implementation of your marketing campaigns
  • Evaluation of the quality of your POS
  • Active training for your sales staff
  • Measures to ensure compliance with quality standards and guidelines at the POS
  • Development of individual strategies to increase cross-selling and up-selling opportunities
  • Implementation of optimization measures based on detailed analyses and industry-specific best practices
Together we are stronger

Would you like to find out if we can support you and hear more about our experience? Yes, then please choose a date that suits you here!

Problem definition

Goal: Improving quality and increasing sales

Technologies & Tools
  • Kubernetes

  • Angular

  • NodeJS

  • REST

  • MongoDB

  • Gitlab, GIT

Activities
  • Requirements Engineering
  • Business analysis
  • Software architecture
  • Software development